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Submitted by: Raymond Snyder

If you are a local business owner who might get fearful at times about getting lost in the web crowd so to speak online, you really have nothing to worry about. You can simply employ a few tips that will get you the recognition that you crave, and that you need to stay alive.1. You can be found on the search engines. Did you know that most people use search engines as a means of finding a business location or telephone number more than the phone book? Some phone books are still around, but they are quickly becoming obsolete as people are plugged into the Internet and are finding that they can find everything they need and more right online. It’s free to register your business location and name on the search engines. This way, you get listed with the maps and the local business finders.

2. Use your marketing assets in new and creative ways. Take inventory of all the methods that you are using to market yourself online. If you have a blog, make sure other people know about your blog. Share links. If you are creating articles that give information, then make sure to find a few more article directories to get your name out to. If you’ve never taken that delve into creating videos, make sure to do so. By the way, did you know that YouTube is also considered a search engine for videos and for information?

3. Make sure that everyone knows exactly where to find you. One way you can do this is to make sure that you’re always posting your primary location, as well as any additional locations for any content that you put out online. You want to leave no room for error when it comes to people being able to recognize that you are in their location, or in their neighborhood.

Local Search Visibility FAQs

If you are a person who has tried many tactics to increase your page rank, then you might be thinking of some ways to retool your search engine results. What you can do is use a tool such as Google Neighborhood Search. Here are some answers to some questions that people might have regarding Google Neighborhood Search:

Is putting my name and city into the Google search engine enough for people to find me (and my phone number) in my neighborhood?

No, it’s not enough. If you think about it, if you live in a big city and someone enters in the name of the city and then types in the name of the business that you operate, several things can come up in search listings. And often people aren’t going to take the time to go through the search engines to find any specific business.

On the other hand, when you list your business and list a neighborhood that is specific, then you will be more likely to attract the people in your neighborhood, and thus draw more business. Even if the people aren’t in your neighborhood as residents, if they are passing through your neighborhood, they might want to come by and patronize your business.

Is it okay for me to mention my neighborhood vaguely? Will people know what I’m talking about if they’re in the area?

Some people might know what you’re referring to, but it’s always good to be as specific as possible when you focus on local marketing. Unless you live in a neighborhood that is known around the world such as Greenwich Village, then you need to be very specific in your marketing, not only with your neighborhood ,but also the city and state that you live in, in order to draw as many people as possible.

How is all this detailing going to matter?

Paying attention to the most minute details matters, because unless you live in a small town, you’re going to have lots of competition in your particular business niche. As such, people will go to what’s closest to them, unless they have a loyalty to a particular business across town. Particularly with gas prices the way they are, people don’t have time or money to drive around to find a business, nor do they want to. It only helps your business if you are as specific as possible with your location on search engines.

About the Author: Need help with your ranking? Get help with your local search visibility at

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